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Cartoon by John Jonik mindfully.org note: We strongly suggest that anyone who won't purchase irradiated food should contact Weis Markets and let them know your concerns. Irradiation is a cover for unhealthy and unsanitary processing and retailing conditions.
Weis Markets |
SAN DIEGO -- SureBeam Corporation (Nasdaq: SURE) announced today that consumers can now buy SureBeam(R) processed fresh ground beef at 160 Weis Markets throughout its marketing area in Pennsylvania, Maryland, New Jersey, New York, Virginia and West Virginia. Weis Markets begins offering case-ready fresh ground beef processed with SureBeam Corporation's revolutionary electron beam technology, a process that uses ordinary electricity to safely eliminate the threat of dangerous bacteria from food products.
"Throughout our company, our associates work diligently to maintain the highest food safety standards," said Weis Markets President Norman S. Rich. "SureBeam fresh ground beef offers customers an extra level of safety without sacrificing quality or taste. Every day our customers get our best including more options and better quality. It's what they have come to expect from Weis Markets."
Weis Markets is selling SureBeam processed fresh ground beef products in one-pound case-ready packages of 85-percent and 93-percent lean patties.
"Consumers are taking an increasingly active interest in the safety of their food," said Larry Oberkfell, SureBeam's Chairman, President and CEO. "So, it's very satisfying to witness Weis Markets join other leading retailers in offering SureBeam processed fresh ground beef as a choice to their customers."
Similar to a microwave oven, SureBeam technology uses electricity as an energy source to irradiate harmful bacteria such as E. coli, Listeria, and Salmonella. The SureBeam patented system is based on proven electron beam technology that destroys dangerous bacteria, much like thermal pasteurization does to milk.
Weis Markets' entry into the market brings to over 2,750 the total number of stores in the Midwest, Northeast and Mid-Atlantic States offering SureBeam processed fresh ground beef. This is in addition to the thousands of supermarkets providing SureBeam processed frozen hamburger patties, which are also provided through home delivery, direct mail and food service.
Founded in 1912, Weis Markets currently operates 160 stores in six states: Pennsylvania, Maryland, New Jersey, New York, Virginia and West Virginia. The company also owns SuperPetz, a pet supply superstore chain with 33 locations in eleven states.
Headquartered in San Diego, California, SureBeam Corporation is a leading provider of electron beam food safety systems and services for the food industry. SureBeam's technology significantly improves food quality, extends product freshness, and provides disinfestation that helps to protect the environment. The SureBeam patented system is based on proven electron beam and x-ray technology that destroys harmful food-borne bacteria much like thermal pasteurization does to milk. This technology can also eliminate the need for toxic chemical fumigants used in pest control that may be harmful to the earth's ozone layer. For its "great step" into food safety, SureBeam's revolutionary technology is the winner of Food Processing Magazine's "Innovation Award" for 2001. SureBeam is also ranked by Deloitte & Touche as the 37th fastest growing technology company in the Orange County/San Diego region for 2002.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release, which are not historical facts, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Examples of such forward-looking statements include the expected processing for and sales of product related to this announcement. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the risks associated with the Company's entry into new commercial food markets that require the company to develop demand for its product, its ability to access the capital markets and other risks described in the Company's Securities and Exchange Commission filings.
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