Will Kids Buy Organic Food
In School Vending Machines?

ELLEN BYRON / Wall Street Journal 15oct03

CRANSTON, RI—At first glance, the new vending machine at Cranston High School West doesn't look much different from the others next to it.

But instead of Coke, Pepsi or candy bars, the gleaming machine is stocked with soy chips, rice snack bars, pita chips and low-fat organic yogurt.

On the day of the machine's unveiling last week, the selection caught a few curious glances and a fair share of eye rolling. Students on their way to lunch jammed money into a neighboring snack machine selling Doritos.

Michael Lonardo, a 15-year-old sophomore tries a Vruit brand of apple-carrot juice for the first time, then puckers and reddens. "What is this stuff?" he demands. "I just can't see kids wanting to buy this instead of Mountain Dew. Plus, it'll cost more."

But junior Rebecca Webber, a 16-year-old cross-country runner, is more receptive. "You have to start eating healthy if you want to be productive in classes and in sports," she says. "Plus it's great to see something different around here -- you get sick of the same stuff every day."

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